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Facebook Ad Targeting Guide

An easy way to find all the Facebook Ad Targeting options available for you.

Last Updated: August 2017

Location

Physical Location

  • Region
  • Country
  • City
  • Zip/Postal Code
  • Address
  • Market Area
  • Dropped Pin

Relation to Location

  • Everyone in this location
  • People who live in this location
  • People recently in this location
  • People traveling in this location

Home

Homeownership

  • First time Homebuyer
  • Renters

Household Composition

  • Family-based Households
  • Housemate-based households
  • New parents
  • Veterans in home
  • Working women
  • Young & hip
  • Young adults in home

Home Type

  • Apartment
  • Condo
  • Home Value [$50k - $2m+]
  • MultiFamily Size
  • Property Size [.01-40 + Acres]
  • Single
  • SQ Footage [1000-3499 + sq.ft.]
  • Year Home Built [1900 - 2011+]

Work

Office Type

  • Home Office
  • Small Business
  • Small Office

Industries

  • Administrative
  • Architecture & Engineering
  • Arts, Entertainment, Sports & Media
  • Business & Financial Operations
  • Cleaning & Maintenance
  • Community & Social Services
  • Computer & Mathematics
  • Construction & Extraction
  • Education & Library
  • Farming, Fishing & Forestry
  • Food Preparation & Services
  • Government Employees
  • Healthcare & Medical

Employers & Job Title

  • IT & Technical
  • Installation & Repair
  • Legal
  • Life, Physical & Social Science
  • Management
  • Military
  • Nurses
  • Personal Care
  • Production
  • Protective Service
  • Retail
  • Sales
  • Temporary & Seasonal
  • Transportation & Moving
  • Veterans

Languages

  • Arabic
  • Chinese
  • Czech
  • Danish
  • Dutch
  • English
  • Finnish
  • French
  • German
  • Polish
  • Hebrew
  • Hindi
  • Hungarian
  • Indonesian
  • Italian
  • Japanese
  • Korean
  • Norwegian
  • Portuguese
  • Romanian
  • Russian
  • Spanish
  • Swedish
  • Thai
  • Turkish
  • Vietnamese

Parents

  • Expectant Parents
  • New Parents
  • Parents with Preschoolers
  • Parents with Preschool Kids
  • Parents with Early School Kids
  • Parents with Teenagers
  • Parents with Preteens
  • Parents with Adult Children
  • Parents (All)

Education

Education level

  • In High School
  • Some High School
  • High School Grad
  • Professional Degree
  • Some College

Field of Study

Undergrad years

  • Associate's Degree
  • Master's Degree
  • Doctorate Degree
  • Unspecified

Schools

Politics (U.S.)

  • US Politics (Very Conservative)
  • US Politics (Conservative)
  • US Politics (Moderate)
  • US Politics (Liberal)
  • US Politics (Very Liberal)
  • Self reported
  • Likely to engage in politics (Conservative)
  • Likely to engage in politics (Liberal)
  • Donate to conservative political causes
  • Donate to liberal political causes

Gender

  • All
  • Men
  • Woman

Generation

  • Baby Boomers
  • Millennials
  • Generation X

Relationship

Interested In

  • Men
  • Woman
  • Men & Woman
  • Unspecified
  • Relationship Status
  • Single

In a Relationship

  • Married
  • Engaged
  • Civil Union
  • Complicated
  • Open Relationship
  • Domestic Partnership
  • Separated
  • Divorced
  • Widowed
  • Unspecified

Finance

  • Net Income ($30K - $500K+)
  • Net Worth ($1 - $2 million+)
  • Liquid Assets ($1 - $3 million+)

Ethnic Affinity

  • African American
  • Asian American
  • Hispanic (US - ALL)
  • Hispanic (US - Bilingual)

Friends of Friends

  • Friends of Newly Engaged
  • Friends of Newlywed
  • Friends of Recently Moved
  • Friends of Upcoming Birthday

Life Events

  • Anniversary within 30 days
  • Away from Family
  • Away from Hometown
  • Long-Distance Relationship
  • New Job
  • New Relationship
  • Newly Engaged
  • Newlywed (3 months, 6 months, 1 year)
  • Recently Moved
  • Upcoming Birthday

Age

  • Age between 13 and 65+

Custom audience

Website Traffic

Create a list of people who visit your website or view specific web pages (Max: 180 Days) or specific web pages (Max: 180 Days)

  • Anyone who visits your website People who visit specific web pages People visiting specific web pages but not others People who haven’t visited in a certain amount of time Based on time spent on your website Custom Combination

Customer File

Create a list of people who visit your website or view specific web pages (Max: 180 Days) or specific web pages (Max: 180 Days)

  • Email
  • Phone
  • Mobile Advertiser ID
  • First Name
  • Last Name
  • Zip Code
  • City
  • State/Providence
  • Country
  • Date of Birth
  • Year or Birth
  • Gender
  • Age
  • Facebook APP User ID
  • Facebook Page User ID

Engagement on Facebook

Create a list of people who have engaged with your conent on Facebook.

  • Video Views
  • People who viewed 25%, 50%, 75%, 95%
  • Leads Ads (Max: 90 Days)
  • Anyone who opened this form
  • People who opened but didn’t submit form
  • Canvas (Max: 365 days)
  • People who opened this Canvas
  • People who clicked any links in this Canvas
  • Link Sharing (Max: 30 Days)

Lookalike Audience

  • Find new people on Facebook who are similar to your most valuable audiences.
  • Source Custom Audience
  • Audience Size (1-10% of Country)
  • Country

APP Activity

Create a list of people who have taken a specific action in your app or game.

  • Action Taken
  • Action Not Taken

Connections

Fan Page

  • People who like your page Friends of people who like your page Exclude people who like your page Advanced combinations including Apps & Events

Event

  • People who are going to an event Friends of people who are going to your event Exclude people who are going to your event Advanced combinations including Fan Pages & Apps

APP

  • People who used your app Friends of people who used your app Exclude people who used your app

Interests

Hobbies & Activities

Arts & Music

  • Acting
  • Crafts
  • Dance
  • Drawing
  • Drums
  • Fine Art
  • Guitar
  • Painting
  • Performing Arts
  • Photography
  • Sculpture
  • Singing
  • Writing

Current Events

Pets

  • Birds
  • Cats
  • Dogs
  • Fish
  • Horses
  • Pet Food
  • Reptiles
  • Rabbits

Vehicles

  • Automobiles
  • Boats
  • Electric Vehicle
  • Hybrids
  • Minivan
  • Motorcycles
  • RVs
  • SUVs
  • Scooters
  • Trucks

Politics & Social Issues

  • Charity & Causes
  • Community Issues
  • Environmentalism
  • Law
  • Military
  • Politics
  • Religion
  • Sustainability
  • Veterans
  • Volunteering

Do it yourself (DIY)

  • Do it yourself
  • Furniture
  • Gardening
  • Home Appliance
  • Home Improvement

Travel

  • Adventure Travel
  • Air Travel
  • Beaches
  • Car Rentals
  • Cruises
  • Ecotourism
  • Hotel
  • Lakes
  • Mountains
  • Nature
  • Theme Parks
  • Tourism
  • Vacations

Sports & Outdoors

Sports

  • American Football
  • Association Football (Soccer)
  • Auto Racing
  • Baseball
  • Basketball
  • College Football
  • Golf
  • Marathon
  • Skiing
  • Snowboarding
  • Swimming
  • Tennis
  • Triathlons
  • Volleyball

Outdoor Recreation

  • Boating
  • Camping
  • Fishing
  • Hiking
  • Horseback Riding
  • Hunting
  • Mountain Biking
  • Surfing

Fitness & Wellness

  • Bodybuilding
  • Dieting
  • Gyms
  • Meditation
  • Nutrition
  • Physical Exercise
  • Physical Fitness
  • Running
  • Weight Training
  • Yoga
  • Zumba

Family & Relationships

  • Family
  • Fatherhood
  • Motherhood
  • Friendship
  • Dating
  • Marriage
  • Weddings
  • Parenting

Shopping & Fashion

Beauty

  • Beauty Salons
  • Cosmetics
  • Fragrances
  • Hair Products
  • Spas
  • Tattoos

    Clothing

  • Children’s Clothing
  • Men’s Clothing
  • Shoes
  • Women’s Clothing

Entertaintment

Outdoor Recreation

  • Action Games
  • Board Games
  • Browser Games
  • Card Games
  • Casino Games
  • First-person Shooter Games
  • Gambling
  • Massively Multiplayer Online
  • Games (MMOs)
  • Online Games

Movies

  • Action Movies
  • Animated Movies
  • Anime Movies
  • Bollywood Movies
  • Comedy Movies
  • Documentary Movies

Music

  • Blue Music
  • Classical Music
  • Country Music
  • Dance Music
  • Electronic
  • Gospel
  • Heavy Metal Music
  • Hip-Hop Music
  • Jazz Music
  • Music Videos
  • Pop Music
  • Rhythm & Blues Music
  • Rock Music
  • Soul Music

Outdoor Recreation

  • Ballet
  • Bars
  • Concerts
  • Dancehalls
  • Music Festivals
  • Nightclubs
  • Parties
  • Plays
  • Theatre

Tv

  • TV Comedies
  • TV Game Shows
  • TV Reality Shows
  • TV Talk Shows

Reading

  • Comics
  • E-books
  • Fiction Books
  • Literature
  • Magazine
  • Manga
  • Mystery Fiction
  • Newspaper
  • Non-fiction Books
  • Romance Novels

Business & Industry

Advertising

Design

  • Fashion Design
  • Graphic Design
  • Interior Design
  • Management

    Retail

Agriculture

Economics

Marketing

Sales

Aviation

Engineering

Nursing

Science

Banking

  • Investment Banking
  • Retail Banking
  • Online Banking

Entrepreneurship

Online

  • Digital Marketing
  • Display Marketing
  • Email Marketing
  • Online Advrtising
  • SEO
  • Social Media
  • Social Media Marketing
  • Web Design
  • Web Development
  • Web Hosting

Business

Health Care

Personal Finance

  • Credit Cards
  • Insurance
  • Investment
  • Mortgage Loans

Construction

Higher Education

Real Estate

Small Business

Food & Drink

Alcoholic Beverages

  • Beer
  • Graphic Design
  • Wine

Cooking

  • Baking
  • Recipes

Cuisine

  • Chinese Cuisine
  • French Cuisine
  • German Cuisine
  • Greek Cuisine
  • Indian Cuisine
  • Italian Cuisine
  • Japanese Cuisine
  • Korean Cuisine
  • Latin American Cuisine
  • Mexican Cuisine
  • Middle Eastern Cuisine
  • Middle Eastern Cuisine
  • Spanish Cuisine
  • Thai Cuisine
  • Vietnamese Cuisine

Beverages

  • Coffee
  • Energy Drinks
  • Juice
  • Soft Drinks
  • Tea

Food

  • BBQ
  • Chocolate
  • Desserts
  • Fast Food
  • Organic Food
  • Pizza
  • Seafood
  • Veganism
  • Vegetarianism

Restaurant

  • Coffeehouses
  • Diners
  • Fast Casual Restaurants
  • Fast Food Restaurants

Work

Office Type

  • Home Office
  • Small Business
  • Small Office

Employers

Job Title

Industries

  • Administrative
  • Architecture & Engineering
  • Arts, Entertainment, Sports & Media
  • Business & Finalcial Operations
  • Cleaning & Maintenance
  • Community & Social Services
  • Computer & Mathematics
  • Construction & Extraction
  • Education & Library
  • Farming, Fishing & Forestry
  • Food Preparation & Services
  • Government Employees
  • Healthcare & Medical
  • IT & Technical
  • Installation & Repair
  • Legal
  • Life, Physical and Social Science
  • Management
  • Military
  • Nurses
  • Personal Care
  • Production
  • Protective Service
  • Retail
  • Sales
  • Temporary & Seasonal
  • Transportation & Moving
  • Veterans

Technology

Consumer Electronics

  • Audio Equipment
  • Camcorders & Cameras
  • eBook Readers
  • GPS devices
  • Game consoles
  • Mobile Phones
  • Portable Media
  • Players
  • Projectors
  • Smartphones
  • Television

Computer

  • Computer Memory
  • Computer Monitors
  • Computer Processors
  • Computer Servers
  • Desktop Computers
  • Free Software
  • Hard Drives
  • Network Storage
  • Software
  • Tablet Computers

Behaviors

Purchase Behavior

Business Purchase

  • Business Marketing
  • Maintenance, Repair & Operations

Health & Beauty

  • Allergy Relief
  • Antiperspirants & Deodorants
  • Beauty Products & Accessories
  • Cosmetics
  • Cough & Cold Relief
  • Fragrance
  • Hair Care
  • Health & Wellness Buyers
  • Men’s Grooming
  • Oral Care
  • Over-the-counter Medication
  • Pain Relief
  • Skin Care
  • Sun Care
  • Vitamins & Supplements

Household Products

  • Cleaning Supplies
  • Food Storage
  • Green Cleaners & Supplies
  • Laudry Supplies
  • Kids Products
  • Baby Care
  • Baby Toys
  • Children’s Products

Sports & Outdoors

  • Cycling
  • Fishing
  • Fitness
  • Gold & Tennis
  • Hiking & Camping
  • Hunting
  • Running
  • Winter Sports

Buyer Profiles

  • Coupon Users
  • DIYers
  • Fashionistas
  • Foodies
  • Gadget Enthusiasts
  • Gamers
  • Green Living
  • Healthy & Fit
  • Outdoor Enthusiasts
  • Shoppers
  • Skiing, Golfing & Boating
  • Spa Enthusiasts
  • Sportsmen
  • Trend Homemakers
  • Clothing
  • Men’s
  • Women’s
  • Seasonal

Pet Products

  • Cat Food & Products
  • Cat owners
  • Cat Products
  • Dog Food & Products
  • Dog Owners
  • Dog Products
  • Other Pet Products
  • Pet Care Products
  • Pet Products

Store Types

  • Department Stores
  • Discount Department Stores
  • Gift Shoppers
  • Gyms & Fitness Clubs
  • High-end Retail
  • Low-end Department Stores
  • Luxury Store

Food & Drink

  • Alcoholic Beverages
  • Bakery
  • Beverages
  • Cereal
  • Children’s Food
  • Condiments & Dressings
  • Cooking Supplies
  • Dairy & Eggs
  • Fresh & Healthy
  • Frozen Food
  • Grocery Shopper Type
  • Health Food
  • Home Cooking & Grilling
  • Meat & Seafood
  • Soup
  • Sweets & Snacks
  • Vegetarian

Home & Garden

  • Entertaining
  • Home Improvement
  • Home Renovation
  • Organization
  • Tools

Technology

  • Kindle eReader
  • Use an eReader

Subscription Services

  • Auto Insurance Online
  • Higher Education
  • Mortage Online
  • Prepaid Debit Cards
  • Satellite TV

Purchase Types

  • Appliances & Accessories
  • Arts & Crafts
  • Baby Products
  • Beauty Accessories
  • Books
  • Children’s Appareal
  • Collectibles
  • Consumer Electronic Buyers
  • Cosmetics
  • Electronics
  • Gift Products
  • High-end Home Decor
  • Home Furnishings
  • Home Office
  • Low-end Home Decor
  • Men’s Apparel
  • Music & Videos
  • Restaurant
  • Senior Products
  • Shoes
  • Small & Home Office Products
  • Software
  • Speciliaty Foods & Gifts
  • Sports & Outdoors
  • Tools & Electronics
  • Toys
  • Travel Supplies
  • Upscale Travel & Services

Purchase Habits

  • Above Average Spending
  • Offline Buyers
  • Online Buyers

Automotive

  • Motorcycle
  • Purchases (New and Used)
  • New Vehicle buyers (Near Market)
  • Style [10+ Vehicle Types]
  • New Vehicle Shoppers (In market)
  • Make [30+ Auto Manufactures]
  • New Vehicle Shoppers [Max in market]
  • All
  • Owners
  • Aftermarket
  • Purchased [0-48+ Months Ago]
  • Vechicle Age [0-20+ Years]
  • Vehicle Price [Less than $20k-75k+]
  • Purchase Type
  • Buy New [In or Near Market]
  • Buy Used [In Market]
  • Lease [In Market]
  • Used Vehicle Buyers [10+ Vehicle Types]

Digital Activities

  • Operating Sytem Used
  • Canvas Gaming
  • Average Engagement [0/7 days-7/7 days]
  • Played [Yesterday-Last 14 Days]
  • Console Gamers
  • Event Creators
  • FB Payments [All, Higher than Average, Recent]
  • FB Page Admins
  • Internet Browser Used [Chrome, Firefox, IE, Opera, Safari]
  • Windows 7, 8, Vista, XP
  • Mac OS X
  • Photo Uploaders
  • Primary Email Domain [AOL, Apple, Gmail,
  • Hotmail, MSN, Yahoo]
  • Small Business Owners
  • Tehcnology Adopters [Early & Late]

Residential Profiles

  • Length if Residence [ <1 - 6+ years]
  • Likely to Move
  • New
  • Movers
  • Recent Home Buyer
  • Recent Mortgage Borrower

Mobile Device

  • All Mobile Devices by Brand
  • All Mobile Devices by OS
  • All Mobile Devices
  • All Android Devices
  • All IOS Devices
  • Windows Phone
  • Feature Devices
  • Network Connection 2G, 3G & 4G Wifi
  • New Smartphone & Tablet

Store Types

  • Smartphone Owners
  • Smartphones & Tablets

Charitable Donations

  • All Charitable Donations
  • Animal Welfare
  • Arts & Culture
  • Cancer Cause
  • Children’s Causes
  • World Relief

Travel

  • All Frequent Travelers
  • Business Travelers [US & International]
  • Casino Vacations
  • Commuters
  • Cruises
  • Currently Traveling
  • Family Vacations
  • Frequent International Travelers
  • Frequent Flyers
  • Leisure Travelers
  • Personal Travelers [US & International]
  • Returned from Trip [1 Week, 2 Weeks ago]
  • Timeshares
  • Used Travel App [2 Weeks, 1 Month]

Expats

  • All
  • Argentina
  • Australia
  • Austria
  • Bangladesh
  • Brazil
  • Cameroon
  • Canada
  • Chile
  • China
  • Colombia
  • Egypt
  • Ethiopia
  • France
  • Germany
  • Greece
  • Hong Kong
  • Hungary
  • India
  • Indonesia
  • Ireland
  • Italy
  • Japan
  • Kenya
  • Malaysia
  • Mexico
  • Morocco
  • Nepal
  • New Zealand
  • Nigeria
  • Pakistan
  • Peru
  • Philippines
  • Poland
  • Portugal
  • Puerto Rico
  • Romania
  • Russia
  • Saudi Arabia
  • Senegal
  • Serbia
  • Singapore
  • South Africa
  • South Korea
  • Spain
  • Switzerland
  • Turkey
  • UAE
  • UK
  • USA
  • Venezuela
  • Vietnam

Seasonal & Events

  • Baseball
  • College Football
  • Cricket
  • Fall Football
  • Professional Football
  • Rugby

More Categories

  • Facebook Categories
  • Affinity for High Value Good (India)

Job Role

  • Corporate Executives
  • Financial Professionals
  • Farmers

Business to Business

  • Industry
  • Agriculture
  • Business Services
  • Construction
  • Consumer Services
  • Cultural & Recreation
  • Education
  • Finance
  • Government
  • Healthcare
  • Hospitality & Travel
  • Insurance
  • Company Size [Under 10-5,000 employees]
  • Legal
  • Logistics & Transportation
  • Manufacturing
  • Media & Internet
  • Real Estate
  • Restaurant
  • Retail
  • Telecommunications
  • Wholesale Trade
  • Seniority
  • Executive / C-Suite
  • Mid-Management